Jubna Eyes Pan-African Expansion Starting from Nigeria

Since its launch in 2014, Jubna has established itself as the leading ad network in the MENA region where it recorded tremendous growth through partnerships with over 500 publishers, with an estimated 300 Million user reach and over 20 Billion recommendations.

Jubna prides itself as the network with the fastest and lightest native ad formats which results in better visibility and exposure of ads, along with higher conversions for advertisers, which in turn translates into a new stream of ad income for publishers within the network.

Integrating the very best of deep technologies strategies has been key to Jubna’s success as it has employed advanced ad serving algorithms and audience interests machine learning modules that have helped its partners achieve great results.

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Currently, Sub-Saharan Africa is considered Jubna’s fastest growing region. Since it emerged in Africa in Q4 2021 the company has partnered up with top Nigerian publishers such as Guardian, Nigerian Tribune, Daily Post, The Sun and more. The company believes it is more than ready to introduce its localized native solutions to publishers.

Currently, Jubna’s ads and recommended content reaches close to 40% of internet web traffic in Nigeria with more than 20 Million monthly users and an excellent portfolio of Nigerian publishers in less that 10 months of it emerging in Africa.

Speaking on this pan-African expansion, the CEO of Jubna, Basel Sayaf, had this to say: “Africa has been topping headlines with remarkable growth in its digital ecosystem, led by the sharp increase in internet penetration especially in the past few years. And with around 109M connected users, it comes clear why we have chosen Nigeria as our launchpad in Africa. And with internet penetration in Africa rapidly growing in recent years, we see a huge growth potential across Africa in the next 3 years.”

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